Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
p. 545–561
https://doi.org/10.1108/JPBM-07-2024-5370
https://www.scopus.com/sourceid/144666
https://www.scopus.com/pages/publications/105002184154?origin=resultslist
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20PROD%20BRAND%20MANAG&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001417746800001