The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: an empirical study
Abbasi, Amir
;
Hollebeek, Linda Desiree
;
Hassan, Maria
;
Ting, Ding
;
Salm, Eliis
;
Dikcius, Vytautas
Organizations and Markets in Emerging Economies
2024
/
p. 216 - 247
https://doi.org/10.15388/omee.2024.15.11
https://www.scopus.com/sourceid/21100787535
https://www.scopus.com/pages/publications/85213425652?inward
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=ORGAN%20MARKET%20EMERG%20E&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001383120400001