Breaking the ice : understanding and overcoming consumer resistance to frozen foods
Waseem, Muhammad Adnan
;
Waqas, Muhammad
;
Ekinci, Yuksel
;
Khan, Muhammad Fawad
;
Hollebeek, Linda Desiree
British food journal
2025
/
p. 1923-1941
https://doi.org/10.1108/BFJ-11-2024-1123
https://www.scopus.com/pages/publications/105001721131?origin=resultslist
https://www.scopus.com/sourceid/144664
https://www.webofscience.com/wos/woscc/full-record/WOS:001459136100001
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=BRIT%20FOOD%20J&year=2024