Value co-creation: a metatheory unifying framework and fundamental propositions
Saha, Victor
;
Hollebeek, Linda Desiree
;
Venkatesh, Mani
;
Goyal, Praveen
;
Clark, Moira
Marketing Intelligence & Planning
2025
/
p. 574-603
https://doi.org/10.1108/MIP-03-2024-0163
https://www.scopus.com/pages/publications/105001827521?origin=resultslist