• Customer experience, engagement, and co-creation in augmented reality retail serviceAbu ELSamen, Amjad; Hollebeek, Linda Desiree; Alimamy, Saifeddin; Stylos, Nikolaos; Marc Lim, WengService industries journal2025 / p. 722-751 https://doi.org/10.1080/02642069.2025.2599145 https://www.scopus.com/sourceid/24928 https://www.scopus.com/pages/publications/105025673000?origin=resultslist https://jcr.clarivate.com/jcr-jp/journal-profile?journal=SERV%20IND%20J&year=2024 https://www.webofscience.com/wos/woscc/full-record/WOS:001647870100001