Identifying key success factors for international joint ventures in China : a foreign parent perspective from Finnish firms
Zheng, Xiaosong
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Larimo, Jorma Antero
E+M Economics and management
2014
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p. 106-119 : ill
https://doi.org/10.15240/tul/001/2014-2-008
https://www.scopus.com/sourceid/5400152710
https://www.scopus.com/record/display.uri?eid=2-s2.0-84903271333&origin=inward&txGid=c53001242f93631b5650573c555552bb
Marketing theory : experience marketing and experiential marketing
Same, Siiri
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Larimo, Jorma Antero
The 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania
2012
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p. 480-487 : ill
https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing