• Identifying key success factors for international joint ventures in China : a foreign parent perspective from Finnish firmsZheng, Xiaosong; Larimo, Jorma AnteroE+M Economics and management2014 / p. 106-119 : ill https://doi.org/10.15240/tul/001/2014-2-008 https://www.scopus.com/sourceid/5400152710 https://www.scopus.com/record/display.uri?eid=2-s2.0-84903271333&origin=inward&txGid=c53001242f93631b5650573c555552bb
  • Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing