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• Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing
• When gamification backfires : the impact of perceived justice on online community contributionsLeclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa; Kullak, Aureliane; Hollebeek, Linda DesireeJournal of Marketing Management2020 / p. 550-577 https://doi.org/10.1080/0267257X.2020.1736604 https://www.scopus.com/sourceid/19700187623 https://www.scopus.com/record/display.uri?eid=2-s2.0-85081647340&origin=inward&txGid=43ae521d8a5622e8c498ab56e1370f98 https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20MARKET%20MANAG-UK&year=2022 https://www.webofscience.com/wos/woscc/full-record/WOS:000524204400001