prindi

Positively and negatively valenced customer engagement : the constructs and their organizational consequences

autor
Marbach, Julia
Borghei Razavi, Niloofar
Lages, Cristiana R.
Hollebeek, Linda Desiree
vastutusandmed
Julia Marbach, Niloofar Borghei Razavi, Cristiana R. Lages and Linda D. Hollebeek
allikas
Handbook of research on customer engagement
ilmumiskoht
Cheltenham
kirjastus/väljaandja
Edward Elgar Publishing
ilmumisaasta
2019
leheküljed
p. 291–310 : ill
seeria-sari
Research Handbooks in Business and Management series
leitav
https://doi.org/10.4337/9781788114899.00021
https://www.ester.ee/record=b5290824*est
märksõna
kliendisuhted
suhteturundus
ISBN
978-1-78811-488-2
märkused
Bibliogr. p. 305-310
TTÜ struktuuriüksus
ärikorralduse instituut
keel
inglise
Uurimisrühm
Turunduse uurimisrühm
Marbach, J., Borghei Razavi, N., Lages, C. R., Hollebeek. L. D. Positively and negatively valenced customer engagement : the constructs and their organizational consequences // Handbook of research on customer engagement. Cheltenham : Edward Elgar Publishing, 2019. p. 291–310 : ill. (Research Handbooks in Business and Management series). https://doi.org/10.4337/9781788114899.00021 https://www.ester.ee/record=b5290824*est