Customer brand engagement as a driver of psychological benefits of post-purchase green consumption
autor
vastutusandmed
Daniel Rayne, Linda D. Hollebeek, Civilai Leckie, Lester Johnson
kirjastus/väljaandja
ilmumisaasta
leheküljed
15 p
ISSN
0263-4503
1758-8049
Open Access
Open Access
teaduspublikatsioon
teaduspublikatsioon
keel
Inglise
võtmesõna
personal values
green brands
perceived effort worthiness
desired self-identity
perceived life-meaning rewards
klassifikaator
TTÜ struktuuriüksus
Rayne, D., Hollebeek, L. D., Leckie, C., Johnson, L. Customer brand engagement as a driver of psychological benefits of post-purchase green consumption // Marketing Intelligence & Planning (2025), 15 p.