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Consumers’ nostalgic re-engagement with media in emerging markets: emotional needs, content overload, and exposure

autor
Yadav, Rohit
Hollebeek, Linda Desiree
Gaižutis, Algis
Yadav, Mohit
vastutusandmed
Rohit Yadav, Linda Hollebeek, Algis Gaižutis, Mohit Yadav
allikas
kirjastus/väljaandja
ajakirja aastakäik number kuu
vol. 16, 2
ilmumisaasta
leheküljed
p. 435-461 : ill
leitav
ISSN
2029-4581
märkused
Bibliogr.: 105 ref
Open Access
Open Access
keel
inglise
märksõna
võtmesõna
consumer engagement
emotional needs
generation Y (Gen Y)
millennials
nostalgia
uses-and-gratifications theory
Yadav, R., Hollebeek, L., Gaižutis, A., Yadav, M. Consumers’ nostalgic re-engagement with media in emerging markets: emotional needs, content overload, and exposure // Organizations and markets in emerging economies (2025) vol. 16, 2, p. 435-461 : ill. https://doi.org/10.15388/omee.2025.16.19