Avatars' phygital social presence in the metaverse: An engaged theory perspectiveSprott, David E.; Hollebeek, Linda Desiree; Sigurdsson, Valdimar; Clark, Moira K.; Urbonavicius, SigitasPsychology and Marketing2025 / p. 1528-1540 https://doi.org/10.1002/mar.22191

Cocreated brand value : theoretical model and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Hammedi, Wafa; Arvola, ReneJournal of Brand Management2021 / p. 413-428 https://doi.org/10.1057/s41262-021-00235-9 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Consumer engagement with self-driving cars : a theory of planned behavior-informed perspectiveHollebeek, Linda Desiree; Menidjel, Choukri; Itani, Omar S.; Clark, Moira K.; Sigurdsson, ValdimarAsia Pacific Journal of Marketing and Logistics2023 / p. 2029-2046 https://doi.org/10.1108/APJML-08-2022-0654 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Crafting conceptual proposition-based contributions: The 7C frameworkHollebeek, Linda Desiree; Srivastava, Rajendra K.; Clark, Moira K.; Urbonavicius, Sigitas; Lim, Weng MarcPsychology and Marketing2024 / p. 2396-2411 https://doi.org/10.1002/mar.22055 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Customer brand engagement during service lockdownHollebeek, Linda Desiree; Smith, Dale L.G.; Kasabov, Edward; Hammedi, Wafa; Warlow, Alexander; Clark, Moira K.Journal of services marketing2021 / p. 201-209 https://doi.org/10.1108/JSM-05-2020-0199 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Customer engagement in emerging markets : framework and propositionsHollebeek, Linda Desiree; Muniz-Martinez, Norberto; Clark, Moira K.; Simanaviciute, Agne; Letukyte, NedaOrganizations and Markets in Emerging Economies2022 / p. 284-299 https://doi.org/10.15388/omee.2022.13.80 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Customer journey value : a conceptual frameworkHollebeek, Linda Desiree; Urbonavicius, Sigitas; Sigurdsson, Valdimar; Arvola, Rene; Clark, Moira K.Journal of creating value2023 / p. 8-26 https://doi.org/10.1177/23949643231157155 Journal metrics at Scopus Article at Scopus Article at WOS

Demystifying consumer digital cocreated value : social presence theory-informed framework and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Macky, KeithRecherche et applications en marketing2021 / p. 24-42 https://doi.org/10.1177%2F2051570720961986 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Exploring customer engagement in the product vs. service contextBehnam, Mohsen; Hollebeek, Linda Desiree; Clark, Moira K.; Farabi, RezaJournal of retailing and consumer services2021 / art. 102456, 9 p https://doi.org/10.1016/j.jretconser.2021.102456 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Fifteen years of customer engagement research : a bibliometric and network analysisHollebeek, Linda Desiree; Sharma, Bhupesh; Pandey, Ritesh; Sanyal, Priyavrat; Clark, Moira K.Journal of Product & Brand Management2022 / p. 293-309 https://doi.org/10.1108/JPBM-01-2021-3301 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Friend or foe? Customer engagement’s value-based effects on fellow customers and the firmClark, Moira K.; Lages, Cristiana R.; Hollebeek, Linda DesireeJournal of Business Research2020 / p. 549-556 https://doi.org/10.1016/j.jbusres.2020.03.011 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Moving the stakeholder journey forwardHollebeek, Linda Desiree; Kumar, Viswanathan; Srivastava, Rajendra K.; Clark, Moira K.Journal of the academy of marketing science2023 / p. 23-49 https://doi.org/10.1007/s11747-022-00878-3 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Proactive service recovery performance in emerging (vs. developed) market-based firms : the role of clients’ cultural orientationNik Bakhsh, Naghmeh; Hollebeek, Linda Desiree; Riivits-Arkonsuo, Iivi; Clark, Moira K.; Casas, RamunasOrganizations and Markets in Emerging Economies2023 / p. 260-285 https://doi.org/10.15388/omee.2023.14.92 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐beingAl Amin, Md.; Rahman, Md Masudur; Hollebeek, Linda Desiree; Ul Islam, Jamid; Clark, Moira K.Business Strategy and The Environment2025 / 17 p https://doi.org/10.1002/bse.70357

Social influence and stakeholder engagement behavior conformity, compliance, and reactanceHollebeek, Linda Desiree; Sprott, David E.; Sigurdsson, Valdimar; Clark, Moira K.Psychology and Marketing2022 / p. 90-100 https://doi.org/10.1002/mar.21577 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Virtual reality through the customer journey : framework and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Andreassen, Tor W.; Sigurdsson, Valdimar; Smith, Dale L.G.Journal of retailing and consumer services2020 / art. 102056 https://doi.org/10.1016/j.jretconser.2020.102056 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS