Avatars' phygital social presence in the metaverse : an engaged theory perspectiveSprott, David E.; Hollebeek, Linda Desiree; Sigurdsson, Valdimar; Clark, Moira K.; Urbonavicius, SigitasPsychology and Marketing2025 / p. 1528-1540 https://doi.org/10.1002/mar.22191 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Consumers’ online brand-related misinformation engagement : a weapons of influence perspectiveHollebeek, Linda Desiree; Parts, Oliver; Urbonavicius, Sigitas; Riisalu, Rein; Adomaviciute-Sakalauske, Karina; Jansson, JohanJournal of strategic marketing2024 / p. 1415-1434 https://doi.org/10.1080/0965254X.2024.2380657 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Crafting conceptual proposition-based contributions: The 7C frameworkHollebeek, Linda Desiree; Srivastava, Rajendra K.; Clark, Moira K.; Urbonavicius, Sigitas; Lim, Weng MarcPsychology and Marketing2024 / p. 2396-2411 https://doi.org/10.1002/mar.22055 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Customer journey value : a conceptual frameworkHollebeek, Linda Desiree; Urbonavicius, Sigitas; Sigurdsson, Valdimar; Arvola, Rene; Clark, Moira K.Journal of creating value2023 / p. 8-26 https://doi.org/10.1177/23949643231157155 Journal metrics at Scopus Article at Scopus Article at WOS

The effect of consumers' affective engagement on their personal data disclosure on social mediaUrbonavicius, Sigitas; Hollebeek, Linda Desiree; Simanavičiute, AgneJournal of Consumer Behaviour2025 / 28 p https://doi.org/10.1002/cb.2481

Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further researchHollebeek, Linda Desiree; Menidjel, Choukri; Sarstedt, Marko; Jansson, Johan; Urbonavicius, SigitasPsychology and Marketing2024 / art. 1326454, 18 p. : ill https://doi.org/10.1002/mar.21957 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Enhancing brand equity through sublime experience : the mediating role of consumers' branded content engagementWaqas, Muhammad; Wajid, Nauman; Khan, Muhammad Ali; Hollebeek, Linda Desiree; Urbonavicius, SigitasJournal of Consumer Behaviour2025 / 17 p https://doi.org/10.1002/cb.70002 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Exploring purchase intention in metaverse retailing : insights from an automotive platformZhang, Haowei; Lv, Yang; Zhang, Justin Zuopeng; Hollebeek, Linda Desiree; Behl, Abhishek; Urbonavicius, SigitasJournal of retailing and consumer services2025 / art. 104144 https://doi.org/10.1016/j.jretconser.2024.104144

Guidelines for theory selection : The IMPACT frameworkHollebeek, Linda Desiree; Kumar, V; Srivastava, Rajendra K.; Lim, Weng Marc; Urbonavicius, SigitasPsychology and marketing2025 / vol. 18 https://doi.org/10.1002/mar.70009

Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic reviewHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Sprott, David E.; Urbonavicius, SigitasPsychology & Marketing2023 / p. 1074 - 1088 https://doi.org/10.1002/mar.21797 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Product sharing for reuse engagement as an intrinsic motivation to continue participation in sharing economyUrbonavicius, Sigitas; Radaviciene, Indre; Graiciunaite, Marta; Hollebeek, Linda DesireeEuromed Journal of Business2026 / p. 132-147 https://doi.org/10.1108/EMJB-11-2025-0440

Stakeholder engagement and business model innovation valueHollebeek, Linda Desiree; Urbonavicius, Sigitas; Parts, OliverThe service industries journal2022 / p. 42-58 https://doi.org/10.1080/02642069.2022.2026334 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchersHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Urbonavicius, Sigitas; Dikcius, VytautasMarketing intelligence and planning2024 / p. 1464-1493 : ill https://doi.org/10.1108/MIP-06-2024-0413 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Why switch? The role of customer variety-seeking and engagement in driving service switching intentionMenidjel, Choukri; Hollebeek, Linda Desiree; Urbonavicius, Sigitas; Sigurdsson, ValdimarJournal of services marketing2023 / p. 592-605 https://doi.org/10.1108/JSM-04-2022-0122 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS