The effect of consumers' affective engagement on their personal data disclosure on social mediaUrbonavicius, Sigitas; Hollebeek, Linda Desiree; Simanavičiute, AgneJournal of Consumer Behaviour2025 / 28 p https://doi.org/10.1002/cb.2481 Enhancing brand equity through sublime experience: The mediating role of consumers' branded content engagementWaqas, Muhammad; Wajid, Nauman; Khan, Muhammad Ali; Hollebeek, Linda Desiree; Urbonavicius, SigitasJournal of Consumer Behaviour2025 / 17 p https://doi.org/10.1002/cb.70002 Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagementRather, Raouf Ahmad; Hollebeek, Linda Desiree; Vo-Thanh, Tan; Ramkissoon, Haywantee; Leppiman, Anu; Smith, Dale L.G.Journal of Consumer Behaviour2022 / p. 1175-1189 https://doi.org/10.1002/cb.2070 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS Using augmented reality to strengthen consumer/brand relationships: The case of luxury brandsArya, Vikas; Sethi, Deepa; Hollebeek, Linda DesireeJournal of Consumer Behaviour2024 / 17 p https://doi.org/10.1002/cb.2419