The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagementRafeh, Mir Abdur; Abbasi, Amir Zaib; Hollebeek, Linda Desiree; Ali, Muhammad Asghar; Ting, Ding HooiHealth marketing quarterly2024 / 32 p https://doi.org/10.1080/07359683.2024.2355378