Generative artificial intelligence (GenAI) revolution: A deep dive into GenAI adoptionKumar, Aman; Shankar, Amit; Hollebeek, Linda Desiree; Behl, Abhishek; Lim, Weng MarcJournal of Business Research2025 / art. 115160 https://doi.org/10.1016/j.jbusres.2024.115160