Millennials' brand attachment and ecological systems theory [Online resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
2016
/
p. 1-12 : ill
http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf