The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
https://www.scopus.com/sourceid/20896
https://www.scopus.com/record/display.uri?eid=2-s2.0-85075966545&origin=inward&txGid=f73986f474a0e5b0798c18c798470242
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=TELEMAT%20INFORM&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000510316000002