• Attitudinal loyalty and trust in entrepreneurship : building new relationshipsPrause, Gunnar Klaus; Mendez Mendez, Marcelo; Garcia-Agreda, SergioInternational entrepreneurship and management journal2012 / [10] p. : ill https://link.springer.com/article/10.1007/s11365-011-0215-y
• Game on! How gamified loyalty programs boost customer engagement valueHollebeek, Linda Desiree; Das, Kallol; Shukla, YupalInternational journal of information management2021 / art. 102308, 10 p. : ill https://doi.org/10.1016/j.ijinfomgt.2021.102308 https://www.scopus.com/sourceid/15631 https://www.scopus.com/record/display.uri?eid=2-s2.0-85099616185&origin=inward&txGid=c74744df4ceea458d973aae4eeaeca10 https://jcr.clarivate.com/jcr-jp/journal-profile?journal=INT%20J%20INFORM%20MANAGE&year=2022 https://www.webofscience.com/wos/woscc/full-record/WOS:000704367600002
• Loyalty conflicts and balancing different loyaltiesParts, Velli; Pevkur, Aive; Juhanson, Alina19th EAWOP Congress : abstract book2019 / p. 2120 http://www.eawop.org/ckeditor_assets/attachments/1285/eawop-2019_abstract-book_rev2_compressed-2.pdf?1583929976
• Paindlikkus ja individualiseerimine tööandja ja töövõtja käitumisesKarotom, Natalia"Eesti Euroopas : uued väljakutsed sotsiaalteadlastele" : Eesti sotsiaalteaduste V aastakonverents : 12.-13. novembril 2004 Tartus : annotatsioonikogumik2004 / lk. 52-53
• Role of AI in enhancing customer engagement, loyalty and loyalty programme performanceMenidjel, Choukri; Hollebeek, Linda Desiree; Leppiman, Anu; Riivits-Arkonsuo, IiviHandbook of Research on Customer Loyalty2022 / p. 316-331 https://doi.org/10.4337/9781800371637.00032
• Uue töökäitumise väärtus ja hindKarotom, NataliaEesti sotsiaalteaduste aastakonverents IV : 24. - 25. november 2003 : ettekannete ja teeside kogumik2004 / lk. 262-264