Game on! How gamified loyalty programs boost customer engagement value
Hollebeek, Linda Desiree
;
Das, Kallol
;
Shukla, Yupal
International journal of information management
2021
/
art. 102308, 10 p. : ill
https://doi.org/10.1016/j.ijinfomgt.2021.102308
https://www.scopus.com/sourceid/15631
https://www.scopus.com/record/display.uri?eid=2-s2.0-85099616185&origin=inward&txGid=c74744df4ceea458d973aae4eeaeca10
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=INT%20J%20INFORM%20MANAGE&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000704367600002