• The invisible leash: when human brands hijack corporate brands' consumer relationshipsGiertz, Johann N.; Hollebeek, Linda Desiree; Weiger, Welf Hermann; Hammerschmidt, MaikJournal of Service Management2022 / p. 485-495 https://doi.org/10.1108/JOSM-06-2021-0211 https://www.scopus.com/sourceid/19600157901 https://www.scopus.com/record/display.uri?eid=2-s2.0-85125814856&origin=inward&txGid=5a43b5dba87949f7619e427d534598cd https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20SERV%20MANAGE&year=2022 https://www.webofscience.com/wos/woscc/full-record/WOS:000763366900001
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