Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectives
Hollebeek, Linda Desiree
;
Belk, Russell
International Journal of Research in Marketing
2021
/
p. 387-401
https://doi.org/10.1016/j.ijresmar.2021.03.001
https://www.scopus.com/sourceid/22833
https://www.scopus.com/record/display.uri?eid=2-s2.0-85103161640&origin=inward&txGid=5d14e95dba86a61606328ee8dfff31dc
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=INT%20J%20RES%20MARK&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000664224300007