Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda Desiree
Marketing Intelligence & Planning
2023
/
p. 837 - 853
https://doi.org/10.1108/MIP-09-2022-0417
https://www.scopus.com/sourceid/144670
https://www.scopus.com/record/display.uri?eid=2-s2.0-85168151652&origin=inward&txGid=170b513f963e2594ea4322640d2986c3
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=MARK%20INTELL%20PLAN&year=2023
https://www.webofscience.com/wos/woscc/full-record/WOS:001048824500001