The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
Ittefaq, Huma
;
Akhtar, Naeem
;
Siddiqi, Umar Iqbal
;
Islam, Tahir
;
Kuzior, Aleksandra
Journal of retailing and consumer services
2024
/
art. 103597
https://doi.org/10.1016/j.jretconser.2023.103597
https://www.scopus.com/sourceid/22992
https://www.scopus.com/pages/publications/85174824191?inward
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20RETAIL%20CONSUM%20SERV&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001104343100001