• Visitors' destination brand engagement's effect on co-creation : an empirical studyRather, Raouf Ahmad; Hollebeek, Linda Desiree; Smith, Dale L.G.; Kukk, Jana; Ghasemi-Marzbali, AliThe Routledge Companion to Corporate Branding2022 / 17 p https://doi.org/10.4324/9781003035749