Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
;
Viswanathan, Madhu
;
Hollebeek, Linda Desiree
;
Ringer, Allison
Industrial Marketing Management
2024
/
p. 147-161
https://doi.org/10.1016/j.indmarman.2024.04.014
https://www.scopus.com/sourceid/22792
https://www.scopus.com/pages/publications/85191457682?inward
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=IND%20MARKET%20MANAG&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001236660700001