The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
Rafeh, Mir Abdur
;
Abbasi, Amir Zaib
;
Hollebeek, Linda Desiree
;
Ali, Muhammad Asghar
;
Ting, Ding Hooi
Health marketing quarterly
2024
/
32 p
https://doi.org/10.1080/07359683.2024.2355378
https://www.scopus.com/sourceid/21300
https://www.scopus.com/pages/publications/85195192724?inward
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=HEALTH%20MARK%20Q&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001362645700001