Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail
;
Hallikainen, Heli
;
Laukkanen, Tommi
;
Ple, Loïc
;
Hollebeek, Linda Desiree
;
Aleem, Majid
Journal of retailing and consumer services
2024
/
art. 104034, 14 p. : ill
https://doi.org/10.1016/j.jretconser.2024.104034
https://www.scopus.com/pages/publications/85201377662?inward
https://www.scopus.com/pages/publications/85201377662?inward
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20RETAIL%20CONSUM%20SERV&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001297672300001