• Online content creators’ and viewers’ interdependent journeysHollebeek, Linda Desiree; Anselmsson, Johan; Adomaviciute-Sakalauske, Karina; Krumm, Kristo; Jansson, Johan; Wait, Marius; Ooi, Beewah; Riivits-Arkonsuo, Iivi; Lubbe, IsoldeServices marketing quarterly2024 / p. 296-318 https://doi.org/10.1080/15332969.2024.2364128 https://www.scopus.com/sourceid/3300147704 https://www.scopus.com/pages/publications/85199095335?inward https://jcr.clarivate.com/jcr-jp/journal-profile?journal=SERV%20MARK%20Q&year=2024 https://www.webofscience.com/wos/woscc/full-record/WOS:001273281200001