Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
Arya, Vikas
;
Sethi, Deepa
;
Hollebeek, Linda Desiree
Journal of Consumer Behaviour
2025
/
17 p. : ill
https://doi.org/10.1002/cb.2419
https://www.scopus.com/sourceid/17700156733
https://www.scopus.com/pages/publications/105001062114?origin=resultslist
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20CONSUM%20BEHAV&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001393210100001