Enhancing brand equity through sublime experience : the mediating role of consumers' branded content engagement
Waqas, Muhammad
;
Wajid, Nauman
;
Khan, Muhammad Ali
;
Hollebeek, Linda Desiree
;
Urbonavicius, Sigitas
Journal of Consumer Behaviour
2025
/
17 p
https://doi.org/10.1002/cb.70002
https://www.scopus.com/sourceid/17700156733
https://www.scopus.com/pages/publications/105008761507?origin=resultslist
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20CONSUM%20BEHAV&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001513206800001