Using machine learning to improve brand management in an online environment
Iankovets, T.
;
Järvis, Marina
;
Fomin, O.
;
Chernobrovkina, S.
;
Shvets, S.
International review of management and marketing
2025
/
p. 118-125 : ill
https://doi.org/10.32479/irmm.20649
https://www.scopus.com/sourceid/21100408192
https://www.scopus.com/pages/publications/105019240713?origin=resultslis