• Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performanceWeiger, Welf H.; Giertz, Johann N.; Hammerschmidt, Maik; Hollebeek, Linda DesireeJournal of Business Research2025 / art. 115280 https://doi.org/10.1016/j.jbusres.2025.115280 https://www.scopus.com/pages/publications/105002674626