Customer brand engagement as a driver of psychological benefits of post-purchase green consumption
Rayne, Daniel
;
Hollebeek, Linda Desiree
;
Leckie, Civilai
;
Johnson, Lester
Marketing Intelligence & Planning
2025
/
15 p
https://doi.org/10.1108/MIP-10-2024-0776
https://www.scopus.com/sourceid/144670
https://www.scopus.com/pages/publications/105024410141?origin=resultslist
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=MARK%20INTELL%20PLAN&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001622107400001