The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being
Al Amin, Md.
;
Rahman, Md Masudur
;
Hollebeek, Linda Desiree
;
Ul Islam, Jamid
;
Clark, Moira K.
Business Strategy and The Environment
2026
/
17 p. : ill
https://doi.org/10.1002/bse.70357
https://www.scopus.com/sourceid/23406
https://www.scopus.com/pages/publications/105023971299?origin=resultslist
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=BUS%20STRATEG%20ENVIRON&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001630319000001