Positively and negatively valenced customer engagement : the constructs and their organizational consequences

autor
Marbach, Julia
Borghei Razavi, Niloofar
vastutusandmed
Julia Marbach, Niloofar Borghei Razavi, Cristiana R. Lages and Linda D. Hollebeek
ilmumiskoht
Cheltenham
kirjastus/väljaandja
ilmumisaasta
leheküljed
p. 291–310 : ill
ISBN
978-1-78811-488-2
märkused
Bibliogr. p. 305-310
TTÜ struktuuriüksus
keel
inglise
Marbach, J., Borghei Razavi, N., Lages, C. R., Hollebeek. L. D. Positively and negatively valenced customer engagement : the constructs and their organizational consequences // Handbook of research on customer engagement. Cheltenham : Edward Elgar Publishing, 2019. p. 291–310 : ill. (Research Handbooks in Business and Management series).