Design management and branding for SMEs : experiences from the DesignSHIP project

vastutusandmed
Achim Hack, Gunnar Prause and Laima Maknyte
ilmumiskoht
Berlin
kirjastus/väljaandja
ilmumisaasta
leheküljed
p. 129-148 : ill
ISBN
978-3-8305-3028-2
märkused
Bibliogr. p. 147-148
TTÜ struktuuriüksus
keel
inglise
Hack, A., Prause, G., Maknyte, L. Design management and branding for SMEs : experiences from the DesignSHIP project // European integration and Baltic Sea region studies : university-business partnership through the Triple Helix Approach ; Vol. II. Berlin : Berliner Wissenschafts-Verlag, 2012. p. 129-148 : ill. (Regional business and socio-economic development ; Bd. 6).