An archetype for a servitization-driven circular business model
author
Gülmez, Secil
Denktas-Sakar, Gül
statement of authorship
Secil Gülmez and Gül Denktas-Sakar
source
Marketing and Branding Paradigms in the Era of Sustainability
publisher
Nova Science Publishers
year of publication
2025
pages
p. 71-96
series
Marketing and Operations Management Research ;
url
http://doi.org/10.52305/ZFLC8132
subject term
ringmajandus
ärimudelid
ISBN
979-8-89530-777-9
scientific publication
teaduspublikatsioon
classifier
3.1
TalTech department
Estonian Maritime Academy
Eesti Mereakadeemia
language
English
Inglise