Customer engagement design in industrial innovation

author
Keeling, Debbie Isobel
de Ruyter, Ko
statement of authorship
Linda D. Hollebeek, Debbie Isobel Keeling, Ko de Ruyter
publisher
journal volume number month
vol. 106
year of publication
pages
p. 83-89
keyword
industrial design
industrial marketing
ISSN
0019-8501
notes
Bibliogr.: 111 ref
scientific publication
teaduspublikatsioon
classifier
1.1
kvartiil
Q1
TTÜ department
language
inglise
Hollebeek, L. D., Keeling, D. I., de Ruyter, K. Customer engagement design in industrial innovation // Industrial Marketing Management (2022) vol. 106, p. 83-89. https://doi.org/10.1016/j.indmarman.2022.07.010