Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectives
author
Hollebeek, Linda Desiree
Belk, Russell
statement of authorship
Linda D. Hollebeek, Russell Belk
source
International Journal of Research in Marketing
publisher
Elsevier
journal volume number month
vol. 38, 2
year of publication
2021
pages
p. 387-401
url
https://doi.org/10.1016/j.ijresmar.2021.03.001
subject term
brändid
heaolu
tarbimine
tarbimiskultuur
keyword
Consumer engagement
Brands
Technology
Wellbeing
Consumer Culture Theory
ISSN
0167-8116
notes
Bibliogr.: 173 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
en
Äri, juhtimine ja raamatupidamine
et
category (sub)
Business, management and accounting. Marketing
en
Äri, juhtimine ja raamatupidamine. Turundus
et
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group