The effects of consumer esports videogame engagement on consumption behaviors
author
Abbasi, Amir Zaib
Asif, Muhammad
Hollebeek, Linda Desiree
Islam, Jamid Ul
Ting, Ding Hooi
Rehman, Umair
statement of authorship
Amir Zaib Abbasi, Muhammad Asif, Linda D. Hollebeek, Jamid Ul Islam, Ding Hooi Ting, Umair Rehman
source
Journal of Product and Brand Management
publisher
Emerald Publishing
journal volume number month
Vol. 30, 8
year of publication
2021
pages
p. 1194 - 1211
url
https://doi.org/10.1108/JPBM-04-2020-2839
subject term
tarbijakäitumine
tarbijahuvid
videomängud
keyword
consumer engagement
coproduction
esports videogames
player recruitment
purchase intention
word-of-mouth
ISSN
1061-0421
notes
Bibliogr.: 80 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/144666
https://www.scopus.com/record/display.uri?eid=2-s2.0-85097135120&origin=resultslist&sort=plf-f&src=s&sid=bba68ae5a7650d6409e3d821c31a7161&sot=b&sdt=b&s=DOI%2810.1108%2FJPBM-04-2020-2839%29&sl=31&sessionSearchId=bba68ae5a7650d6409e3d821c31a7161&relpos=0
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20PROD%20BRAND%20MANAG&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000597859900001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Strategy and management
Äri, juhtimine ja raamatupidamine. Strateegia ja juhtimine
Business, management and accounting. Management of technology and innovation
Äri, juhtimine ja raamatupidamine. Tehnoloogia ja innovatsiooni juhtimine
quartile
Q2
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group