The effects of consumer esports videogame engagement on consumption behaviors
author
Abbasi, Amir Zaib
Asif, Muhammad
Hollebeek, Linda Desiree
Islam, Jamid Ul
Ting, Ding Hooi
Rehman, Umair
statement of authorship
Amir Zaib Abbasi, Muhammad Asif, Linda D. Hollebeek, Jamid Ul Islam, Ding Hooi Ting, Umair Rehman
source
Journal of Product and Brand Management
publisher
Emerald Group Holdings Ltd.
journal volume number month
Vol. 30, 8
year of publication
2021
pages
p. 1194 - 1211
url
https://doi.org/10.1108/JPBM-04-2020-2839
subject term
tarbijakäitumine
tarbijahuvid
videomängud
keyword
consumer engagement
coproduction
esports videogames
player recruitment
purchase intention
word-of-mouth
ISSN
1061-0421
notes
Bibliogr.: 80 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
en
Äri, juhtimine ja raamatupidamine
et
category (sub)
Business, management and accounting. Strategy and management
en
Äri, juhtimine ja raamatupidamine. Strateegia ja juhtimine
et
Business, management and accounting. Management of technology and innovation
en
Äri, juhtimine ja raamatupidamine. Tehnoloogia ja innovatsiooni juhtimine
et
kvartiil
Q2
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group