INVAR Neuromarketing Method and System
author
Kaklauskas, Arturas
Bucinskas, Vytautas
Vinogradova, Irina
Binkyte-Veliene, Arune
Ubarte, Ieva
statement of authorship
Arturas Kaklauskas, Vytautas Bucinskas, Irina Vinogradova, Arune Binkyte-Veliene, Ieva Ubarte, Darius Skirmantas, Liuda Petric
source
Studies in informatics and control
journal volume number month
vol. 28, 3
year of publication
2019
pages
p. 357-370
url
https://doi.org/10.24846/v28i3y201912
subject term
turundus
kognitiivne neuroteadus
psühholoogilised aspektid
reklaam
kinnisvara
keyword
INVAR neuromarketing method and system
affective attitudes
emotional and physiological states
video ads
multicriteria analysis
intelligent systems
ISSN
1220-1766
notes
Bibliogr.: 47 ref
TTÜ department
ehituse ja arhitektuuri instituut
language
inglise
Uurimisrühm
Building lifecycle researh group