Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
author
Bapat, Dhananjay
Hollebeek, Linda Desiree
statement of authorship
Dhananjay Bapat, Linda D. Hollebeek
source
Marketing Intelligence & Planning
publisher
Emerald Publishing Limited
year of publication
2023
url
https://doi.org/10.1108/MIP-09-2022-0417
subject term
kliendisuhted
kliendilojaalsus
e-maksed
rakendusprogrammid
tarbijakäitumine
keyword
customer value
customer engagement
customer-based brand equity
stimulus-organism-response theory
perceived customer value theory
ISSN
0263-4503
scientific publication
teaduspublikatsioon
classifier
1.1
TTÜ department
ärikorralduse instituut
language
inglise