Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
author
Bapat, Dhananjay
Hollebeek, Linda Desiree
statement of authorship
Dhananjay Bapat, Linda D. Hollebeek
source
Marketing Intelligence & Planning
publisher
Emerald Publishing
journal volume number month
vol. 41, 7
year of publication
2023
pages
p. 837 - 853
url
https://doi.org/10.1108/MIP-09-2022-0417
subject term
kliendisuhted
kliendilojaalsus
e-maksed
rakendusprogrammid
tarbijakäitumine
keyword
customer value
customer engagement
customer-based brand equity
stimulus-organism-response theory
perceived customer value theory
ISSN
0263-4503
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/144670
https://www.scopus.com/record/display.uri?eid=2-s2.0-85168151652&origin=inward&txGid=170b513f963e2594ea4322640d2986c3
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=MARK%20INTELL%20PLAN&year=2023
https://www.webofscience.com/wos/woscc/full-record/WOS:001048824500001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise