Experience marketing from a teaching and learning perspective [Online resource]
author
Leppiman, Anu
Riivits-Arkonsuo, Iivi
statement of authorship
Anu Leppiman, Iivi Riivits-Arkonsuo
source
Proceedings of 16th International Marketing Trends Conference, 16th IMTC 2017
location of publication
Paris
publisher
Marketing Trends Association
year of publication
2017
pages
10 p
conference name, date
16th International Marketing Trends Conference, January 26-28, 2017
conference location
Madrid, Spain
url
http://archives.marketing-trends-congress.com/2017/index.html
subject term
turundus
õpetamine
TalTech subject term
elamusturundus
TalTech department
ärikorralduse instituut
language
inglise