Expatriate as a brand : intercultural success stories of Estonian musicians
author
Kaljund, Kristel
Peterson, Anne-Liis
statement of authorship
Kristel Kaljund, Anne-Liis Peterson
source
Music and Human Mobility Redefining Community in Intercultural Context 2016
location of publication
Brasov
publisher
"Henri Coanda" Air Force Academy Publishing House
year of publication
2016
pages
p. 252-259 : ill
conference name, date
The International Conference Music and Human Mobility (ICMHM'16), 7-9 June, 2016
conference location
Lisbon, Portugal
url
http://www.afahc.ro/ro/rcic/2016/rcic'16/icmhm'16_III/III.%2013.%20Kaljund-Peterson%20pp%20%20%20252-259.pdf
subject term
eesti
muusikud
eksport
kultuuriturundus
brändid
keyword
expatriate musicians
brand identity
cultural adjustment strategies
notes
Bibliogr.: 50 ref
TalTech department
ärikorralduse instituut
language
inglise