Design thinking as a tool to teach experience marketing
author
Leppiman, Anu
Kukk, Jana
statement of authorship
Anu Leppiman and Jana Kukk
source
Rethinking Entrepreneurship : Challenges for Management Education in Rising Economies : proceedings of the 25th CEEMAN Annual Conference, 20-22 September 2017, Hangzhou, China
location of publication
Ljubljana
publisher
CEEMAN
year of publication
2017
pages
p. 72-73 : ill
conference name, date
25th CEEMAN Annual Conference, 20-22 September, 2017
conference location
Hangzhou, China
url
http://www.ceeman.org/docs/default-source/cac-2017/proceedings-of-the-25th-ceeman-annual-conference.pdf?sfvrsn=0
subject term
turundus
ettevõtlusõpe
õpetamine
õppeained
ISBN
978-961-94108-2-0
notes
Bibliogr.: 4 ref
CEEMAN = International Association for Management Development in Dynamic Societies
TTÜ department
ärikorralduse instituut
language
inglise