Attitudinal loyalty and trust in entrepreneurship : building new relationships
author
Prause, Gunnar Klaus
Mendez Mendez, Marcelo
Garcia-Agreda, Sergio
statement of authorship
Gunnar Prause, Marcelo Mendez Mendez, Sergio Garcia-Agreda
source
International entrepreneurship and management journal
year of publication
2012
pages
[10] p. : ill
url
https://link.springer.com/article/10.1007/s11365-011-0215-y
subject term
ettevõtlus
lojaalsus
hoiakud
usaldus
kliendid
suhteturundus
keyword
travel agencies
CRM
loyalty
satisfaction
commitment
trust
client
ISSN
1555-1938
notes
Includes bibliogr
Online first 29 December 2011 ; ajakiri kättesaadav A-to-Z
TalTech department
ärikorralduse instituut
language
inglise