Crafting conceptual proposition-based contributions: The 7C framework
author
Hollebeek, Linda Desiree
Srivastava, Rajendra K.
Clark, Moira K.
Urbonavicius, Sigitas
Lim, Weng Marc
statement of authorship
Linda D. Hollebeek, Rajendra K. Srivastava, Moira K. Clark, Sigitas Urbonavicius, Weng Marc Lim
source
Psychology and Marketing
publisher
Wiley
year of publication
2024
pages
16 p
url
https://doi.org/10.1002/mar.22055
subject term
turundusuuringud
psühholoogia
teooriad
teoreetilised aspektid
teadus- ja arendustegevus
keyword
conceptual article
conceptual framework
conceptual model
marketing
propositions
psychology
theorizing
theory
ISSN
0742-6046
notes
Bibliogr. p. 13-16
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
ärikorralduse instituut
language
inglise