Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode
author
Septianto, Felix
Mathmann, Frank
Hollebeek, Linda Desiree
Higgins, E. Tory
statement of authorship
Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins
source
Journal of Advertising
publisher
Routledge
journal volume number month
vol. 52, 5
year of publication
2023
pages
p. 688 - 705
url
https://doi.org/10.1080/00913367.2023.2255251
subject term
tarbijad
naised
sotsiaalmeedia
reklaam
digitaalinformatsioon
ISSN
0091-3367
notes
Bibliogr.: 94 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/28179
https://www.scopus.com/record/display.uri?eid=2-s2.0-85173985569&origin=inward&txGid=538d9c35eca4dc3939723f89c180b6a7
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20ADVERTISING&year=2023
https://www.webofscience.com/wos/woscc/full-record/WOS:001075312000001
category (general)
Social sciences
Sotsiaalteadused
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Social sciences. Communication
Sotsiaalteadused. Suhtlemine
Business, management and accounting. Business and international management
Äri, juhtimine ja raamatupidamine. Äri- ja rahvusvaheline juhtimine
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise