Antecedents of online word-of-mouth and memorable experience concept

statement of authorship
Iivi Riivits-Arkonsuo and Anu Leppiman
journal volume number month
Vol. 5, 9
year of publication
pages
p. 1-14 : ill
keyword
gratitude
memorable brand experience
ISSN
2164-2540
notes
Bibliogr. p. 12-14
TTÜ department
language
inglise
Riivits-Arkonsuo, I., Leppiman, A. Antecedents of online word-of-mouth and memorable experience concept // International journal of business and social research (2015) Vol. 5, 9, p. 1-14 : ill.