Using machine learning to develop customer insights from user-generated content
author
Mustak, Mekhail
Hallikainen, Heli
Laukkanen, Tommi
Ple, Loïc
Hollebeek, Linda Desiree
Aleem, Majid
statement of authorship
Mekhail Mustak, Heli Hallikainen, Tommi Laukkanen, Loïc Plé, Linda D. Hollebeek, Majid Aleem
source
Journal of retailing and consumer services
publisher
Elsevier
journal volume number month
vol. 81
year of publication
2024
pages
art. 104034
url
https://doi.org/10.1016/j.jretconser.2024.104034
subject term
kliendid
sisuloome
tehisintellekt
tehisõpe
turundus
suurandmed
keyword
customer insights
user-generated content (UGC)
sentiment analysis
topic modeling
artificial intelligence (AI)
machine learning (ML)
natural language processing (NLP)
marketing
big data
ISSN
0969-6989
notes
Includes bibliogr
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
ärikorralduse instituut
language
inglise